Photographer Andrina Darja Stauffer (born 1993 in Bern, Switzerland) is interested in subverting common narratives of representation whilst questioning and commenting on the zeitgeist through a contemporary lense showcased in a novel visual aesthetic. She has her roots in design as she holds a BA in Postindustrial and Process Design. As a part of a creative collective she founded Bonjour Baby, a participatory platform for multi disciplinary designers based in Basel, Switzerland in 2017. Whilst inclined towards fashion photography as a medium she is eager to blur conventional lines and work across multidisciplinary formats as an artist.
View her photographs produced during this year, along with her year-end interview below:
When you started the programme what genre of photography were you interested in and has it shifted over the course of the year?
One of the reasons why I chose this program was the structure of the course that includes various genres. My main goal was to experience them, to figure out where my interest, skills, and motivation lies.
Analogue (film) or Digital photography and why?
I do love analog photography a lot. The process is beautiful, poetic and almost meditative. It’s a pity that I didn’t have enough time throughout the year to really dig into it for my own creative work. However, for my love of fashion photography, I am happy shooting in digital.
What subject matter do you find yourself drawn to?
In my current creative project, I focus on the theme of masks. In a multidisciplinary project, we explore what masking means in 2018.
Pick three words/phrases that describe your approach to the medium?
Conceptual, colorful, contemporary
Why did you choose to study photography?
In 2016 I graduated in postindustrial and process design at Institute HyperWerk in Basel. After that, I was working for a while but over time felt the need to get more skilled in a visual craft in order to execute all my crazy concepts. I started to study photography because I wanted to learn the technicalities in the first place.
What has been the most noteworthy shoot/project you have done this year?
This is definitely the fashion editorial shooting I did in collaboration with my design friend Jacqueline Loekito. She is a very talented fashion designer I know from the design-scene in Switzerland. Her designs are bold, colorful and fantastic. I contacted her and we discussed possible project ideas of an editorial. She was very scared about shipping her collection down. With the help of some of my contacts, I organized the transport of her collection per airplane. I was so excited about the collaboration and was ready to put all my energy into it. After her collection arrived I went for a test shoot at the location – dunes with an ocean view. I wanted to check the lights on the garments and wanted to have a clear idea which spots we’ll use. During the test shoot, someone broke into my car and stole the whole suitcase with the precious pieces as well as my backpack with camera gear and my wallet. I still so sad about it!
Who is your biggest photographic influence at the moment and how?/why? (Not restricted to a photographer!)
Vivianne Sassen! I admire her work so much. Her compositions and use of light, as well as subject matter, are so inspirational to me. I like the fact that she blurs the line between fashion photography and fine art. There is some magic in her work, I can’t put into words.
What has been your biggest misconception about photography as a practice?
That the gender in photography doesn’t play a significant role and influences the process of practice.
What is the most valuable thing you have learned on the course?
I learned to get a technical understanding of photography, reaching from installing studio light, file storage to editing and to my own surprise I am even a bit in love with photoshop.
What advice would you give to anyone seriously considering applying for the course?
Choose this course if you are interested in both: commercial and creative photography and willing to work in a quite structured environment more than the usual 9-5. Time-pressure is real at Orms CTSP. In order to get the most out of it, you have to be willing to give everything you can. That’s the beauty and the pain of working in a creative field.
How has photography shifted the way that you navigate the world?
I am looking at the quality of light completely different and every now and then I even catch myself analyzing the setup of a product image I spot on a billboardANDRINA'S INSTAGRAM