Avron Smeda

2020

“The most valuable thing that I learned through this course is that the ability to talk about your work is important. You have to be confident in the photographs you produce. Breaking the rules can be good sometimes. You never stop learning in photography. Photography can be the most manipulative medium in the world.” – Avron Smeda.

View their photographs produced during this year, along with their year-end interview below:

PHOTOGRAPHER'S INSTAGRAM

YEAR-END INTERVIEW

When you started the programme what genre of photography were you interested in and has it shifted over the course of the year?

Landscape was the genre I wanted to master during this course and I ended up loving studio product shoots.

Analogue (film) or Digital photography and why?

Digital. More convenient and post-processing is less of a hassle.

What subject matter do you find yourself drawn to?

Almost anything that can be done in the studio (product, food, vanilla portraits).

Pick three words/phrases that describe your approach to the medium?

Aim to learn something new every time I turn the camera on. Be flexible with every photo session. Shoot as much as I can.

Why did you choose to study photography?

Currently, I do not find anything else as interesting nor enjoyable, as much as photography.

What has been the most noteworthy shoot/project you have done this year?

The Body project we did for the creative process.

Who is your biggest photographic influence at the moment and how/why? (Not restricted to a
photographer!)

I do not have one but I follow a few photographers that create beautiful photographs.

What has been your biggest misconception about photography as a practice?

The amount of post-processing required for an image.

What is the most valuable thing you have learned from the course?

The ability to talk about your work is quite important. You have to be confident in the photographs you produce. Breaking the rules can be good sometimes. You never stop learning in photography. Photography can be the most manipulative medium in the world.

What advice would you give to anyone seriously considering applying for the course?

Perspective is important.

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