Video Content Production



Produced by recent graduate, Justin Reinecke.



Video should deliver results. Our new highly practical part-time programme in video content production is designed to help you quickly and thoroughly get to grips with both technical and storytelling skills you will use to generate online content while working in a freelancing or part-time capacity; achieving the best in both worlds.

This programme occurs three evening classes per week, and focuses on technical camera and lighting work, post-production and digital storytelling. In completing this programme you will become a competent videographer with a strategy to enter into the online storytelling world.



On-Campus Teaching

  • Next Intake: February 2022
  • Course Structure: Evening Classes. Three workshops per week.
  • Feb 2022 fees: R42000
  • Includes gear rental and full access to campus.



Course Outcomes

  • Produce a professional showreel to showcase production work and a creative project for personal interest.
  • Learn to create vlogs, motion graphics, creative videos, short films, and campaign videos.
  • Understand the entire production process to plan and execute shoots responsibly and reliably for predictable, high-quality results.
  • Apply post-production techniques to sourced media to finish film productions, including performing visual and sound editing, colour grading, title design and animations.
  • Undertake conceptualisation work for content creation for various platforms and perform necessary planning and preparation for execution, including all necessary authoring.

Course Features

  • Produce a Professional Showreel and a Creative Project
  • Develop visual storytelling skills
  • Develop a personal creative process
  • Learn about modern marketing, branding and advertising
  • Learn about social media platforms, how to author for each and develop marketing strategies using a combination of them
  • Learn how to operate a professional business in Content Creation fields
  • Practical workshops on creative thinking, scriptwriting and pre-production
  • Learn video production techniques using a variety of modern equipment
  • Learn video and sound editing skills using modern software
  • Learn colour grading skills using industry standard software
  • Learn how to implement Motion Graphics in video productions
  • Introduction to VFX compositing principles for manipulating visuals
  • Practical sessions on production and post-production work
  • Access to production and post-production equipment for assignment work & personal productions (in-contact teaching only).
  • Print discounts with Orms Print Room
  • Free entry to any Orms Cape Town School of Photography Short Courses and Workshops.


This course looks at the various ways that video is used to tell stories and communicate information using modern technologies and media platforms. Creative processes, writing, and social media marketing skills are developed and applied to the creation of common video types.

Learn how to:

  • Conduct standard research techniques for concept creation and campaign development
  • Develop a personal creative process
  • Conceptualise content for various media platforms
  • Develop creative concepts into digital marketing campaigns
  • Design social media strategies
  • Apply presentation skills to sell ideas and concepts to clients or viewers
  • Apply creative writing skills to write scripts and short narratives
  • Monetise media
  • Source media and understand media rights
  • Use the full production cycle effectively
  • Run a professional creative business

Practical Cinematography aims to develop technically strong individuals so that they can implement and create visually pleasing content.

For three hours a week, students will receive technical experience using cameras, lights, and sound equipmen.

This course teaches the principles and develops the skills students need to complete professional video productions. The full post-production workflow is looked at, including video and sound editing, colour work, Digital Imaging principles needed for the correct handling of media and preparation of deliverables, and proper management techniques to ensure the safety of the media. While not looked at in detail, implementing Motion Graphic elements in video productions and the compositing principles and techniques used for image manipulation are introduced to students.

Weekly practical sessions in our MacLab teach the required principles and these are immediately explored during carefully designed exercises, developing essential technical skills at the same time. Media produced for Practical Cinematography is used in this course, and assignments for the two courses are briefed in conjunction.


Learn how to:

  • Use Digital Imaging principles to handle media correctly and prepare deliverables efficiently
  • Manage media correctly to ensure its safety
  • Edit video and audio media using modern software to complete professional video productions
  • Perform exposure and colour manipulation techniques using industry standard software to adjust and stylise visual media
  • Perform sound design techniques to improve the audio component of video productions
  • Mix and master audio for consistent and effective delivery in video projects
  • Implement graphic elements in video productions for informational and branding purposes
  • Understand the compositing principles and techniques used to manipulate the contents for visual media

Students’ medium and long term goals are determined and they’re taught how to produce work that could help achieve these goals during the second term of the programme.

The Professional Showreel is a showcase of technical production skills that can be used to approach production companies for employment in commercial production fields.

The Creative Project showcases creative abilities, including concept development, writing and storytelling ability, in an exploration of a personal interest that can be used to sell creative services to prospective clients or demonstrate future work.



  • Modern social and media platforms, and how they’re used in marketing and video industries
  • Content Creation principles and techniques, including writing, branding and marketing
  • Basic research techniques needed for creative conceptualisation work
  • How to use creative thinking techniques for idea generation, problem solving and in a personal creative process
  • Concept development for Content Creation and video production
  • Presentation techniques for pitching ideas and concepts
  • How to prepare for a video production using Pre-Production techniques and creating the proper documentation
  • How to produce professional video effectively and consistently, including:
    • Operating a variety of camera types on various mounts
    • Setting up lighting to achieve desired moods
    • Recording audio
  • Complete video productions using Post-Production techniques (with DaVinci Resolve), including:
    • Video and audio editing
    • Audio mixing and mastering for video productions
    • Exposure and colour manipulation for adjusting and stylising visuals
    • Motion Graphics implementation
  • Digital content producer
  • Social media producer or consultant
  • Independent video producer
  • Camera operator
  • Video editor
  • Colourist
  • Video artist

Our policy when it comes to production equipment is to embrace modern equipment, while making sure that basic principles and techniques are taught to enable students to use a great variety of equipment effectively.

We do not focus on a specific type of camera, but rather explain what the different types are good at and what purposes cameras should be used for. This ranges from smart phones and drones to camcorders and cine cameras.

Similarly, we don’t focus on a specific type of camera mount, but rather look at the various types, teach students how to use each as well as when to use which, including using video tripods, steadicams and gimbals.

We use modern, portable types of lighting equipment, which is line with how students will do lighting once they start working professionally. The different techniques used for achieving looks and moods are practiced to enable students to control the lighting on their shoots.

Audio recording equipment is likewise is line with what independent creatives use in the industry, including external recorders, lapel and rifle microphones, again focusing on good practice and using manual settings to achieve consistently good results.

While we have Adobe CC software on our MacLab machines, we teach and complete exercises using Blackmagic Design DaVinci Resolve only. Each step in the workflow is looked at using this application, but students are not required to use this application to complete assignment work. Skills are assessed by marking video submissions rather than project files.

Students are not required to own a camera or any other production equipment, and the school has gear that is available to be used for exercises and completing assignments. Having access to anything that can shoot images and/or video is beneficial for exercise purposes, and it is recommended that students acquire equipment to make it easier to practice production techniques and complete assignment work without the restrictions of gear availability at the school, but this is not a requirement.

Students are not required to own their own computers, and the Macs at the school are available for students to complete their assignment work during the Post-Production sessions. DaVinci Resolve is a free application, so students can install this on their personal machines, but again, this is not a requirement.

Students are not expected to have any relevant skills in production, and all courses are designed to teach principles and techniques from scratch. Any experience could be beneficial, but every student is trained the same way regardless, to make sure self-taught bad habits are not reinforced, but rather replaced with good technique applying the correct principles.

Post-Production is also taught from scratch, starting with basic principles and gradually practicing techniques until the full production workflow is explored.

While the film and broadcast industries are relatively oversaturated, the digital video market isn’t, and together with Content Creation skills is a very good combination for working as a professional independent creative. Students are provided with the opportunity to learn invaluable vocational skills, are put in touch with various industry professionals throughout the programme, and finish the year with two showreels that can be used to pitch for work or look for employment.

Students that make the most of their opportunities should not find it difficult to become successful in their desired fields upon completing the programme.

Ensure that you have submitted all the required documents and materials as stated below. We will notify you via email or telephonically to congratulate you upon acceptance within the first 2 weeks after your review.

Please note:
1. Only applicants who submit all required information will be considered.
2. On acceptance, applicants will need to register as a student at Orms Cape Town School of Photography to secure their place. This process will be set in motion by the school.

Yes. Please send us your latest results to review. Please note that acceptance in such a case will be provisional, pending results on final exams.